In their annual Year in Review Insights, Pornhub provides an eye-opening analysis of the trends that captivated billions of users worldwide in 2023. Numerous factors shaped these preferences, including popular culture, global events, technology, and the enduring allure of fantasy.
Among the most searched terms this year were “hentai,” “MILF,” and “mature,” while searches for movie characters like Star Wars’ heroes and video game protagonists dominated trending topics. So which European country consumed the most adult content? Read on to learn more about the provocative highlights from Pornhub’s 2023 study.
Hentai: A Consistent Powerhouse in Adult Entertainment
The most-searched term in 2023 was “hentai”, marking its third consecutive year at the top spot. Hentai’s meteoric rise in popularity is linked to various factors identified by Pornhub’s statisticians, such as the omnipresence of video games like Overwatch and Fortnite, and a universal appeal of anime across global audiences.
Mature Content Soars in Popularity
In 2023, mature porn emerged as one of the year’s biggest winners. The MILF category climbed to become the fifth most viewed worldwide, and the Mature category claimed the seventh place, experiencing an impressive growth rate of 69%. Terms like “big,” “bigger,” and “biggest” saw a collective increase of 177%. According to Pornhub, viewers are attracted to extremes that they can’t typically access in real life due to our innate voyeuristic tendencies.
- Searches with the word “granny” grew by 132%.
- “GILF” searches spiked by a significant 168% compared to 2022.
- Searches for “big boobs” increased by 78%, while those for “big booty” grew by 83%.
A Tech Invasion in Adult Entertainment Preferences
The world’s fascination with technology found its way into users’ adult content tastes as well. Search terms like “android” and “robot” were top trends in 2023, highlighting the intersection between our daily lives and tech-infused personal interests. Terms such as “sex robot,” “AI robot,” and “3D robot” emerged as some of the most popular amongst Pornhub’s audience.
Fantasy, Uniforms, and Soldiers Take Center Stage
Shifting global events and cultural moments are reflected in the rise of specific search terms.
- Searches containing “uniform” grew by 243% worldwide.
- Amid ongoing wars in Ukraine and the Middle East, searches for “soldier” increased by 332%.
- Mental health awareness impacted porn trends, with search term “therapy” rising by 344%.
Pornhub stats reveal that viewers crave fantasy scenarios over strictly nudity, which is evident in their preference for compelling storylines and captivating character-driven experiences.
Trending Media Characters and Video Games
In terms of movies and characters,
- The most-searched term was “Star Wars.”
- Harley Quinn, Spider-Man, Batman, and Superman also ranked high on the list.
For video game-inspired titillation,
- “Minecraft” remained the most searched for game, followed by Fortnite and Overwatch.
- Chun Li from Fortnite and Mario from the iconic franchise dominated the most searched video game characters.
The Global Consumption of Adult Content
Intriguingly, Americans were identified as the most prolific users of Pornhub’s X-rated website. Meanwhile, Filipinos rose three spots to claim second place on the list. The varying preferences amongst individuals across states showcase a fascinating look into America’s adult content habits. For example, Californians seem to have an inclination for “Asian stepmom” content, while Texans lean towards searching for “creamy” scenarios.
Marylanders hold the record for the longest average visits, clocking in at 11 minutes and 31 seconds, whereas Louisianans indulge in quick sessions lasting just 8 minutes and 21 seconds on average.
An Insightful Year in Review
With compelling data divulged through Pornhub’s Year in Review Insights, we take a closer look at the world’s unfettered adult entertainment interests. From pop culture icons such as Star Wars characters to the prevalence of technology-based fantasies, the trends of 2023 provide a unique peek into human desires and fascination with the forbidden and extreme.
